Sarah, luxury marketing expert

15 December 2020 Community

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The new Bienvenue en France communication campaign gives voice to those who have chosen France for their higher education. Each portrait traces the student's journey from his or her country to France, within their establishment and until the completion of their professional goals. Twenty alumni volunteered to carry a simple message: "I chose to study in France, what about you?".

The new Bienvenue en France communication campaign gives voice to those who have chosen France for their higher education. Each portrait traces the student's journey from his or her country to France, within their establishment and until the completion of their professional goals. Twenty alumni volunteered to carry a simple message: "I chose to study in France, what about you?".

Paris is the capital of fashion and creativity. Above all, it is the capital of luxury. This is the main reason why Sarah left her home in Seoul to move to the City of Lights. There was no better place in the world to learn about luxury marketing.

Imagine, create, design. From a young age, Sarah dreamed of working in the fashion and luxury industry. She has always been driven by creativity. Her gamble paid off! Sarah now works for one of France's most famous luxury companies.

Fun fact: Before coming to France, Sarah was part of a K-Pop group. It was a difficult decision for this young Korean woman to choose between a musical career and higher education. In the end, Sarah chose to pursue her studies and move to France.