L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 25.26 billion euros in 2015 and employs 82,900 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.

Research and innovation, and a dedicated research team of 3,870 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain. 

L’Oréal’s first factory at the heart of the Arab World, located near Cairo in the Pyramids Industrial Park of 10th of Ramadan, was inaugurated in 2013. With a staged investment totalling 50 million euros, this new factory serves to meet the fast-rising demands of consumers in the region and is the production hub for L’Oréal’s Consumer Products Division in the Middle East and North Africa region.