Luxury Brand Management MBA students visited Ataturk International Airport Duty Free stores in Istanbul as a part of the Cosmetics & Perfume module. The module which aims at giving the students a thorough understanding and knowledge about the key players of the industry, the best practices and the latest trends about the sector. During this field trip our students had the chance to visit all the duty free stores where luxury cosmetics and perfume brands are sold, how each booth or store is designed and decorated to reflect brand identity, how brands communicate their marketing strategies to consumers and how they welcome customers as these stores generate most of the income countrywide. 
  
Students met with the department managers and asked them questions about their operations to better understand the latest and best practices especially where there is massive consumer traffic and sales volumes are high. The students were informed thoroughly by the department managers about luxury cosmetics and perfumes and how brand representatives are welcoming guests of these special stores since duty free operations represent most of the country sales and income.
 
Our students will continue to explore different parts of the luxury industry and will continue to visit more companies to witness best practices in the related domains. Apply now to take your place between our international students to master the world of luxury. www.ifaparis-istanbul.com